Brand identity for
restaurants
coffee shops
boutiques
bakeries
salons
therapists
contractors
makers
photographers
realtors
consultants
nonprofits
ready to grow.
Modern small business owners are juggling twenty jobs at once. Branding shouldn't be one of them. Boulevard handles the identity, the website, and the search visibility (SEO and AEO included) that turn first impressions into customers, and casual traffic into measurable growth.
An independent studio for independent businesses.
Boulevard Branding is a one-person studio doing the work most agencies skip. Real conversations, sharper concepts, and identities built to last past the launch.
Based in Kansas City, working with small businesses across the country. Every project starts with a single question: what do you want people to feel when they meet your brand for the first time? Everything else flows from that.
More about the studio →Everything a small business needs to look professional.
Five service categories, every offering à la carte, every project fixed-price.
Brand & Identity
- Logo design
- Color story
- Typography system
- Brand guidelines
- Brand audit
- Naming consultation
Web Design
- Landing pages
- Multi-page websites
- Squarespace + Webflow
- Site redesigns
- E-commerce setup
- Maintenance retainers
Print & Collateral
- Business cards
- Letterhead systems
- Menus
- Postcards + flyers
- Signage concepts
- Email signatures
Photography KC area
- Professional headshots
- Team portraits
- Product photography
- Brand & lifestyle shoots
- Real estate photography
Digital & Search
- Google Business Profile
- SEO optimization
- AEO (AI search ready)
- Social media templates
- Email newsletter design
Two ways to start.
Build your own quote piece by piece, or grab a complete package at a savings.
À La Carte
Pick exactly what you need from the full menu. Logos, websites, business cards, photography, Google Business setup, SEO, and AEO. Each item is fixed-price and adds to your quote in real time.
Services from $50 Build a quote →Packages
Smart combinations of the most-requested services, bundled at a savings versus à la carte. The Logo Package, Brand Starter, Brand + Web, and the Local Launch combo for KC businesses.
Packages from $400 See packages →The things people usually ask.
How much does a logo cost?
Logo design starts at $400 à la carte (3 concepts, 2 rounds of revisions, all final file formats). The Logo Package bundle is also $400 and includes the logo plus a color story and typography system. Full brand identity packages start at $1,000.
Can I just pick a few services instead of a full package?
Yes, that's the à la carte model on the services page. You can mix and match anything from logo design and websites to business cards, photography, Google Business setup, SEO, and AEO optimization. Each item has a fixed price, and you'll get a complete quote within 24 business hours.
How long does a brand identity project take?
The Logo Package takes one week. The Brand Starter takes three weeks. The Brand + Web package takes five to six weeks. À la carte items have individual timelines. Rush options are available for a 50% upcharge, subject to schedule.
Do you only work with Kansas City businesses?
Boulevard Branding is based in Kansas City, MO, but we work with small businesses nationwide on brand identity, web design, and digital marketing. Photography services are local to the Kansas City metro area only.
What photography services do you offer?
Headshots ($150 per person), team headshots ($400 for up to 5 people), product photography ($300 for 10 products), brand and lifestyle shoots ($500 for a half day), and real estate photography ($200 per property). All photography is local to the Kansas City metro area.
Do you build websites too?
Yes. Single landing pages start at $400. Five-page Squarespace or Webflow sites are $1,200 à la carte, or bundled into the Brand + Web package at $2,000 with the full identity. All sites are mobile responsive with basic SEO included.
What is AEO and do I need it?
AEO is Answer Engine Optimization, which is how your business gets found inside AI search tools like ChatGPT, Perplexity, and Google AI Overviews. If you want your business to show up when someone asks an AI for recommendations, yes, you need it. AEO optimization is $200 and includes structured data, FAQ schema, and content rewrites for AI surfacing.
What's your payment structure?
All projects require a 50% deposit to start. The remaining 50% is due on delivery with Net 7 terms. No work begins without the deposit. Final files are released after final payment.
Who is the designer behind Boulevard Branding?
Brett Branstetter runs Boulevard Branding from Kansas City, MO. He studied marketing and photography at Columbia College Chicago and has been doing brand and marketing work for small businesses since 2022. By day he's the COO of Lotpop Inc., a Kansas City automotive software company.
Ready to look the part?
Fixed pricing. Honest timelines. Work that holds up. Let's talk about what you're building.
Start a project